Early Rotation
Visual identity and logo design for Early Rotation, an online record store focused on electronic music for DJs.
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Early Rotation taps into the ephemera that once traveled with white-label DJ promos in the ’90s and early 2000s: photocopied slips, halftone fragments, documents worn by repetition. Halftone patterns and xerox grit shape the system, giving the scheme a sharpened, lived-in quality. The result is an identity that feels both archival and immediate, rooted in the textures and aesthetic lineage of the scene it serves.
Monogram and suggested expanded text logo variations for Early Rotation
Inventory catelogues for Early Rotation